About Juawana

Juawana Colbert is a dynamic real estate developer, economic development strategist, and visionary founder of Invest in Her. With over 17 years of experience in economic development—working alongside municipalities, business leaders, and community stakeholders—she has built a career centered on empowering people and transforming neighborhoods.

Juawana is widely recognized from the hit Netflix series Selling Tampa, where she showcased her expertise, negotiation skills, and passion for elevating women in real estate. She brings extensive experience in crafting and responding to RFPs, securing public-private partnerships, and successfully obtaining free land, funding, and incentives from local governments for community-impact projects. Today, she leverages her development knowledge, real estate acumen, and advocacy for women to create pathways for generational wealth, affordable housing, and intentional growth through the Invest in Her platform.


About Invest In Her

Invest in Her stands as a premier development, real estate, and consulting company. Our success is rooted in core principles that define every project we touch.

But what truly sets Invest In Her apart is our mission. We are deeply committed to affordable housing development, transforming underutilized and infill lots into vibrant, attainable homes that strengthen communities from the inside out.

Our work is fueled by the belief that quality housing should be accessible—and that smart, strategic redevelopment can create both economic and social impact.

Invest In Her was built to inspire, educate, and elevate women in real estate development—opening doors to ownership, opportunity, and generational wealth.

Through mentorship, leadership, and example, we champion women who aspire to shape their neighborhoods and redefine what’s possible in development.

With every project and partnership, Invest In Her is not only developing —we’re building pathways, possibilities, and a future where women lead boldly in the spaces that shape our cities.

Get started with Invest In Her, today.

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